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How Manchester United Use The Predictive Index® to Understand Their People
“Most sporting organisations would rather you didn’t know they use behavioural science. Manchester United opened the door. This case study shows what they shared and what your organisation can learn from it.” – Dave Crumby
Discover which other elite sporting organisations use PI
From the NFL and NBA to NCAA basketball, a growing number of sporting organisations are using The Predictive Index® as their competitive edge.
See how Manchester United use PI to develop players, coaches, and staff
This case study reveals how one of the biggest clubs in world football applies behavioural science across their organisation.
Learn how PI insights shape coaching, onboarding, and injury recovery
Manchester United use PI profiles to tailor coaching styles, integrate new signings, and personalise rehabilitation programmes.
Read the Michael Carrick story
A PI assessment taken in 2015 predicted exactly the type of coach Carrick would become. The Athletic and The New York Times both covered it a decade later.
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